Benefits of Search Engine Optimisation

A.   Improve SEO Rankings

Obviously by implementing an SEO campaign, an initial aim will be to improve you SEO rankings. By employing a search engine optimisation agency you are buying into their years of SEO expertise. This knowledge is invaluable! Without this SEO knowledge it will be a lot harder (and longer) to gain those page one ranking that you crave. Agencies that specialise in SEO live and breathe the topic (search marketing, internet marketing, online marketing) – leverage that knowledge by employing a credible search engine optimisation agency and you are bound to see improvements in your SEO rankings.

B.   Brand Awareness and Higher Brand Credibility

You can hardly claim to be the absolute best in the business when no one has ever heard of your company. Sometimes you need to work on making people aware of your company even if that doesn’t result in immediate sales, but you will gain more revenue in the long term by building yourself up and ensuring that your target market knows who you are. If your website is ranking in search engine results pages then users will spot your company name, and the more they see it, the more they will associate your expertise in the field A great way to earn brand recognition from potential consumers is to get your website ranking on the search engine results pages. Many consumers are unaware of the techniques and benefits that SEO can offer, often assuming that if a company is ranked highly on Google it is because they are trust worthy, reliable and are appropriate to that search term. By implementing SEO techniques into your website, and improving your rankings, it can be a great way to show the consumer that your company meets their requirements and will be a great way to improve your brand recognition. Online consumers will also assume that any consistent company should be represented on Google and if you aren’t, they will be a lot more hesitant in their browsing.

Additional to earning higher rankings on search engines results pages to increase recognition, syndicating your website out to other external websites to gain links is another SEO technique that is a great way to get your company name all over the internet; this technique can be great for earning B2B and B2C recognition.

C.   Low Cost & High Value

Search engine marketing is low cost compared to other forms of marketing and is arguably one of the most effective with a high ROI. The actual cost of an SEO campaign is individual and depends completely on your budget, we have projects for companies and budgets of all sizes to fit any needs, but a monthly cost to a SEO agency will be much cheaper than buying traffic through PPC, and SEO costs tend to lower with time. Ignoring SEO is almost impossible when users are constantly using search engines, such as Google to locate what they’re after online. Businesses can gain so much traffic from their optimised websites, so it is crucial to fully optimise your site to help you stay in the game.

D.   Traffic Generator

Simply, if your website is ranking high for popular terms then you will receive clicks from users. Traffic is the middle man between brand awareness and sales, once you have earned good results for brand awareness then you will receive clicks and the more clicks you get, the higher chance of sales. Traffic also helps to improve SEO further, if your traffic improves then your SEO results are likely to improve further as you become more authoritive. For any company with a website, a key aim in their online marketing campaign should be to drive traffic. Every company is after more traffic and more customers even if you don’t receive any revenue from those customers until later on in the campaign, but wouldn’t you rather those users knew about your website for when that ‘interest’ became ‘intent to buy’ and not one of your competitors?

E.   Increase Revenue

At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money. As search engine optimisation drives more traffic to the site, you will receive more sales and if you aren’t receiving these sales then it is a huge indicator that there are issues within your website.

These points are just a small summary of the main benefits of having an SEO project. SEO has proven very effective for businesses looking to increase their online visibility as a manner to increase sales. For more information on the benefits of SEO please contact our SEO specialists now.