What is Search Engine Optimisation (SEO) :
Search Engine Optimization is an online marketing technique which means to optimise your website in order for it to receive higher rankings in the organic listings of search engine results pages, thus driving more traffic to the website. These positive results have seen a rapid increase in the number of companies, from every industry, which are now concentrating a huge portion of their marketing budget to fighting for the top position in search engines because they know the benefits of SEO are monumental, giving them brand authority and huge amounts of traffic.
White Hat SEO
This search engine optimisation term refers to the use of ethical optimisation techiques, i.e. those which are deemed to be honest, legal, and acceptable methods for both On Page and Off Page SEO. Failure to adhere to ethical optimisation will ultimately result in your website being penalised or even worse blacklisted from search index databases. At SEO Consultancy we only use ethical white hat SEO techniques.
Black Hat SEO
The opposite of White Hat SEO. This search engine optimisation term refers to dishonest, illegal or unacceptable methods of fooling a search engine in order to gain high rankings. Long term this will result in your site being heavily penalised. Some examples of Black Hat SEO techniques include page cloaking and keyword stuffing.